PickMyAd creates a safe field to benefit Influencer marketing collaborations
New Delhi (India), January 05: PickMyAd is revolutionizing Influencer marketing by creating a level field to benefit both Brands and Influencers. Launched in 2020, the Chennai-based platform is leveraging on-demand tech solutions to make Influencer collaboration simpler, more efficient and cost-effective.
Brands can now find influencers easily and collaborate efficiently on PickMyAd, without having to worry about payment safety thanks to our Escrow system, which ensures payment safety for both parties (Brand & Influencer) involved in collaborations. But What’s the escrow system mean? Here lies the answer below.
How does PickMyAd ensure payment safety for all?
For Influencer-Marketer collaborations, the PickMyAd platform’s Escrow system is a critical tool for ensuring payment safety. It works by allowing brands and Marketers to securely book Influencers and store the funds in a designated account, one that an independent party manages. Influencers get paid only after they publish their collaborative work as promised by them within the targeted days.
This eliminates payment disputes and helps both parties collaborate with trust and confidence. When Influencers successfully complete their end of the bargain, they can rest assured that they will be paid promptly and fairly. On the other hand, Marketers can confidently book Influencers knowing that their payments are secure until Influencers meet agreed-upon deliverables.
“Influencer marketing is an effective content marketing tool that has seen tremendous growth since the onset of the pandemic. PickMyAd allows Influencers and Brands to reap the full benefits of a collaborative effort without having to worry about payment safety,” says Sivakumar Selvaraj, Cofounder & COO at PickMyAd.
Create successful campaigns with the power of technology
Unlike most marketing strategies, influencer marketing requires a high level of trust between a brand and a third party. Brands need to be very careful when choosing to work with an influencer as they are entrusting them with their reputation.
It is essential that the content the influencer creates aligns with the overall image of the company; otherwise, it could have negative consequences. To fill this vacuum, PickMyAd established a powerful platform to manage the entire Influencer campaign with ease.
“PickMyAd enables brands to find relevant influencers quickly. Brands can also get a complete understanding of the influencer cost and engagement metrics. Thanks to this automated process in PickMyAd, brands can now execute Influencer collaborations in less than one-tenth of the time compared to manual methods, without any compromise on quality,” says Prabu Dass, CEO & Co-Founder at PickMyAd.
With that being said, Influencer marketing is the most effective way to reach and engage with your target audience. By working with social media influencers who have already built up a fanbase of engaged followers, you can tap into that audience and see a much better ROI than any other traditional marketing method.
PickMyAd is an influencer marketing platform that can help you discover for free & connect with influencers in your industry. Visit PickMyAd.com to know more. They offer a wide range of services to fit all your needs, so you can get started on your next great campaign today!
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