Time for India to love macadamia!
January 10: Macadamia nuts are one of the earth’s most untapped and undiscovered whole food. Did you know that only one out of every 100 tree nuts in the world is a macadamia nut? Grown naturally with love to nurture their unique taste, texture, shape and feel, macadamias are a delicious and nutrient-rich food choice.
India has been identified as a high-potential market for seeding macadamia consumption. Also, Indian consumers are getting more health conscious and are seen moving from mere weight loss to a wholesome wellness approach. Macadamia nuts with the proposition: ‘Health meets luxury in a natural way’ fit perfectly into their lifestyles.
The World Macadamia Organisation (WMO) is focused on working towards promoting macadamia nuts globally. With the introduction of the ‘Love macadamia’ campaign in India, WMO’s mission is to spread the love of macadamias. The delightfully distinctive taste and decadent texture set macadamias apart as a truly versatile and marvellous nut. Macadamias are an exceptional source of good fats that keep us full and energised.
Ms. Jillian Laing, the founding CEO of the World Macadamia Organisation (WMO), travelled to India to gain a deeper understanding of this emerging market for macadamia nuts. Her visit included numerous trade meetings, market visits, meeting with influencers and conducting consumer research to help create the India-entry strategy. Highlighting the importance of the Indian market, Jillian said, “WMO is here to unite the macadamia-producing countries, for the good of the whole industry – and with the pure intention of stimulating demand by showcasing the goodness of macadamias. I’m excited to see how India incorporates macadamia nuts in its lifestyle and how the nut undergoes marvellous Indian twists in terms of consumption,” she remarked.
Adding to the above, Mansi Ahuja of Ampro Marketing, who represents WMO in India, remarked, “India offers huge potential for Macadamia nuts, and we hope to grow the love for macadamias by creating demand and providing the long-term foundations for a strong, sustainable market. The objective of the ‘Love Macadamia India’ campaign is to build awareness & spread nutritional knowledge of this marvellous nut to health-conscious consumers. The focus of the marketing activities will be in Delhi for the first year by engaging health professionals, media, fitness enthusiasts and key opinion leaders.”
We believe wholeheartedly in the good that macadamias can bring so get ready to bring home the love of macadamia and share it with your family and friends. Rush to your nearest modern retail outlet or any e-commerce platform and order today!
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