{"id":56545,"date":"2025-10-03T13:51:49","date_gmt":"2025-10-03T08:21:49","guid":{"rendered":"https:\/\/nationalinsight.in\/index.php\/2025\/10\/03\/casio-india-launches-second-edition-of-recycle-responsibly-csr-campaign-expanding-e-waste-awareness\/"},"modified":"2025-10-03T13:51:49","modified_gmt":"2025-10-03T08:21:49","slug":"casio-india-launches-second-edition-of-recycle-responsibly-csr-campaign-expanding-e-waste-awareness","status":"publish","type":"post","link":"https:\/\/nationalinsight.in\/index.php\/2025\/10\/03\/casio-india-launches-second-edition-of-recycle-responsibly-csr-campaign-expanding-e-waste-awareness\/","title":{"rendered":"Casio India Launches Second Edition of \u201cRecycle Responsibly\u201d CSR Campaign, Expanding E-Waste Awareness"},"content":{"rendered":"<div>\n<p style=\"text-align: center;\"><em>Reaffirming Commitment to Sustainable E-Waste Management<\/em><\/p>\n<p><strong>New Delhi \u2013 3 Oct 2025<\/strong>\u00a0\u2013 Casio India Co. Private Ltd. announced the launch of the second edition of its Corporate Social Responsibility (CSR) campaign, \u2018<strong>Recycle Responsibly 2.0<\/strong>\u2018. Building on the success of the inaugural campaign, this renewed initiative reinforces Casio\u2019s commitment to responsible electronic waste (e-waste) management and environmental sustainability.<\/p>\n<p>This year, the \u2018<strong>Recycle Responsibly<\/strong>\u2018 campaign will be implemented across\u00a0<strong>09+ key cities<\/strong>\u00a0in India, including Delhi, Noida, Greater Noida, Faridabad, Gurugram, Mumbai, Chennai, Bangalore, Kolkata, and Ghaziabad, in two phases. The\u00a0<strong>first phase has initiated on 29<sup>th<\/sup>\u00a0September 2025<\/strong>.<\/p>\n<p><strong>Awareness Through Community Platforms<\/strong><\/p>\n<p><strong>Casio<\/strong>, along with its partner \u2013\u00a0<strong>SHEOWS,\u00a0<\/strong>are executing the campaign through\u00a0<strong>Allied Waste Solutions Pvt. Ltd. (AWS), Onika Social Welfare Foundation, SHGs, NGOs, and other community organizations.\u00a0<\/strong>Innovative ways have been introduced to encourage citizens to responsibly dispose of their unused or end-of-life electronics. By using widely accessible community and cultural platforms such as residential societies, educational institutions, corporate parks, marketplaces, and public events, the initiative makes recycling both approachable and impactful.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-84695\" src=\"https:\/\/nationalinsight.in\/wp-content\/uploads\/2025\/10\/Casio-2.jpg\" alt=\"Casio India Launches Second Edition of \u201cRecycle Responsibly\u201d CSR Campaign, Expanding E-Waste Awareness - PNN \" width=\"1200\" height=\"675\"><\/p>\n<p>Under the aegis of this CSR campaign,\u00a0<strong>Raj Nagar Extension Puja Evam Sanskritik Trust (<\/strong><a href=\"https:\/\/rnepujatrust.co.in\/\" target=\"_blank\" rel=\"nofollow noopener\"><strong>https:\/\/rnepujatrust.co.in\/<\/strong><\/a><strong>)\u00a0<\/strong>has proactively contributed by seamlessly blending spirituality with sustainability \u2013 spreading awareness on victory over e-waste while celebrating the eternal triumph of good over evil. The campaign theme,\u00a0<strong>\u201c<em>Choose Victory Over E-Waste<\/em>\u201d<\/strong>, has been brought alive through captivating pandal installations and thematic displays that encourage citizens to donate their unused or end-of-life electronics for safe and responsible recycling. The\u00a0<strong>RNE Puja Evam Sanskritik Trust<\/strong>\u2018s earnest endeavours have been acknowledged and appreciated by the\u00a0<strong>Hon\u2019ble Defence Minister of India<\/strong>,\u00a0<strong>Shri Rajnath Singh<\/strong>. Further solidifying this support, the\u00a0<strong>Hon\u2019ble Minister of Textiles, Government of India, Shri Giriraj Singh<\/strong>\u00a0has also extended his best wishes for this event.<\/p>\n<p><strong>Sustainable Practices for a Shared Future<\/strong><\/p>\n<p>The campaign promotes awareness on e-waste hazards while enabling convenient collection drives for calculators, watches, mobiles, chargers, TVs, refrigerators, ACs, washing machines, fans, speakers, and other large and small electronic appliances. All collected e-waste will be processed through authorized recyclers in compliance with India\u2019s\u00a0<strong>E-Waste Management Rules 2022<\/strong>, aligned with the Government\u2019s\u00a0<strong>Mission LiFE (Lifestyle for Environment)<\/strong>.<\/p>\n<p><strong>Statement from Casio Leadership<\/strong><\/p>\n<p>Speaking at the launch,\u00a0<strong>Mr. Gurmeet Singh<\/strong>,\u00a0<strong>Legal Head\u00a0<\/strong>at\u00a0<strong>Casio India<\/strong>, stated:<\/p>\n<p><strong><em>\u201cResponsible recycling is not just about compliance \u2013 it is about contributing to a more sustainable planet. Through the Recycle Responsibly campaign, we intend to inspire individuals and communities to take small actions that collectively create meaningful environmental impact.\u201d<\/em><\/strong><\/p>\n<p><strong>Raising Awareness and Driving Behavioural Change<\/strong><\/p>\n<p>The\u00a0<strong>Recycle Responsibly\u00a0<\/strong>campaign\u00a0<strong>is Casio India\u2019s flagship initiative<\/strong>\u00a0to address the pressing challenge of e-waste management in India. Aligned with the\u00a0<strong>E-Waste Management Rules 2022<\/strong>\u00a0and the Government\u2019s\u00a0<strong>Mission LiFE (Lifestyle for Environment)<\/strong>, the campaign focuses on:<\/p>\n<ul>\n<li><strong>Awareness Creation:\u00a0<\/strong>Using cultural platforms such as festivals, RWAs, Corporate parks, Marketplaces, schools, and public spaces to spread knowledge about the hazards of improper e-waste disposal.<\/li>\n<li><strong>E-Waste Collection:\u00a0<\/strong>Setting up convenient collection drives for any kinds of E-Waste, including but not limited to calculators, watches, mobiles, chargers, TVs, Refrigerators, ACs, Washing Machines, Fans, Speakers, and other Large and Small Electrical and Electronic appliances.<\/li>\n<li><strong>Sustainable Recycling:\u00a0<\/strong>Ensuring all collected e-waste is channelized through authorized recyclers under strict compliance norms.<\/li>\n<li><strong>Community Engagement:\u00a0<\/strong>Involving SHGs, Trusts, NGOs, Academic institutions, and citizens to transform\u00a0<strong>Responsible Recycling<\/strong>\u00a0into a collective social movement.<\/li>\n<\/ul>\n<p>The second edition builds on the success of the first, expanding its footprint into Delhi\/NCR and beyond, showcasing how celebrations can become catalysts for change.<\/p>\n<p><strong>About Casio\u2019s Commitment to Sustainability<\/strong><\/p>\n<p>Casio\u2019s\u00a0<strong>Recycle Responsibly<\/strong>\u00a0program is a part of the company\u2019s broader commitment to environmental sustainability. Casio has been actively working to reduce its carbon footprint, promote resource conservation, and integrate sustainable practices across its operations. This latest initiative is a further step in Casio\u2019s journey towards a more sustainable future.<\/p>\n<p>For details or to book an e-waste pickup, visit\u00a0<a href=\"http:\/\/www.alliedwastesolutions.com\/\" target=\"_blank\" rel=\"nofollow noopener\">www.alliedwastesolutions.com<\/a>\u00a0or call +91-120-699-3119. Recycle responsibly, Every small act counts.<\/p>\n<p><em>If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Reaffirming Commitment to Sustainable E-Waste Management New Delhi \u2013 3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":56546,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[1312],"class_list":["post-56545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/nationalinsight.in\/index.php\/wp-json\/wp\/v2\/posts\/56545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nationalinsight.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nationalinsight.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nationalinsight.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nationalinsight.in\/index.php\/wp-json\/wp\/v2\/comments?post=56545"}],"version-history":[{"count":0,"href":"https:\/\/nationalinsight.in\/index.php\/wp-json\/wp\/v2\/posts\/56545\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nationalinsight.in\/index.php\/wp-json\/wp\/v2\/media\/56546"}],"wp:attachment":[{"href":"https:\/\/nationalinsight.in\/index.php\/wp-json\/wp\/v2\/media?parent=56545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nationalinsight.in\/index.php\/wp-json\/wp\/v2\/categories?post=56545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nationalinsight.in\/index.php\/wp-json\/wp\/v2\/tags?post=56545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}